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Sep 22, 2023
Learn about the five ways businesses can harness artificial intelligence (AI) and machine learning (ML) to fortify their cyber defense.
3 min read
The digital age has brought forth a myriad of advantages, but with these advancements come challenges, particularly in the realm of cybersecurity. As cyber threats grow in complexity and scale, traditional security measures often need to catch up. Enter Artificial Intelligence (AI) and Machine Learning (ML) – two revolutionary technologies that are reshaping the cybersecurity landscape. Here, we delve into five ways businesses can harness AI and ML to fortify their cyber defense.
In any system or network, there’s a general pattern of operation, a status quo. Anomalies are deviations from this norm. Anomaly detection is, therefore, about identifying unusual behavior, which might be benign or potentially malicious.
Traditional systems might flag any deviation, leading to numerous false alarms. Machine learning algorithms, trained on substantial datasets, understand this ‘normal’ behavior intricately. With time, they get better at discerning between benign deviations and potential threats, reducing false positives significantly. This ability to ‘learn’ from data and refine detection capabilities makes AI-driven anomaly detection highly effective.
Consider a cloud storage platform where businesses store vast amounts of data. By monitoring data access and transfer patterns, the system can promptly flag when a substantial amount of data is downloaded, potentially indicating a data breach attempt.
Here, the focus shifts from mere data patterns to understanding user behavior. It’s about profiling how legitimate users interact with systems and spotting deviations.
Imagine creating a ‘digital fingerprint’ for each user—this is what behavior analysis aspires to achieve. AI algorithms study and remember how each user interacts with a system, from login times to frequently accessed data. Any deviation, like an odd-hour login or accessing an unfamiliar data segment, can be promptly flagged.
As an example, a high-level executive typically accesses company financials only during working hours. If her account is seen downloading sensitive data late at night, the system raises an immediate alarm, potentially foiling an account takeover attempt.
Predictive analytics encompasses a variety of statistical techniques, including ML, used to identify the likelihood of future outcomes based on historical data.
By sifting through vast amounts of past security incidents, AI and ML can find patterns and trends. These insights, while invisible to the human eye, can help predict potential future threats, allowing companies to preemptively bolster defenses.
By studying past cyberattacks across the globe, an AI system predicts that a certain type of attack might be attempted next. Companies can then address any weaknesses before any potential attack.
Phishing remains a dominant threat, tricking users into revealing sensitive information. The sophistication of such attacks means they often bypass traditional detection methods.
Machine learning algorithms, trained on vast datasets of legitimate and phishing emails, develop a keen ‘sense’ for subtle indicators of phishing attempts, enabling them to identify even the craftiest phishing emails.
For example, an employee receives an email that, on the surface, looks like it’s from the company’s IT department. However, the AI-powered email system spots slight inconsistencies in the email structure and flags it as potential phishing, saving the employee from a costly mistake.
This is the proactive approach—actively seeking threats rather than waiting for them to manifest.
Rather than relying on manual efforts, AI-driven systems continually scan networks, looking for patterns, anomalies, or behaviors that might indicate a lurking threat. This constant vigilance ensures threats are spotted and neutralized at the earliest.
Think of a large, global corporation with multiple servers worldwide. An AI-powered threat hunting tool identifies patterns on a server in Europe that resemble a past malware attack in Asia, allowing the company to isolate and investigate the server before any potential damage.
As the digital landscape evolves, so too does the complexity of cyber threats. However, with the power of AI and ML, businesses have cutting-edge tools at their disposal to enhance their cybersecurity posture. From anomaly detection to automated threat hunting, the applications of AI in cybersecurity are vast and promising. Embracing these technologies not only bolsters defense mechanisms but also empowers businesses to navigate the digital realm with increased confidence and security.
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